Obviously, the man on stage is not the singer himself but you may have already heard that this is his hologram. Silence in the room appeared at the time of “onset”, until he started to perform the first of his two titles: “Hail Mary.” The second song was “2 Americaz the most wanted” a duet with Snoop Dogg.
At first it was a shock, but while the hologram drew criticism and praise alike, there’s no denying that the stunt was impressive. Another question arose beyond “How did they do that?” however: is this hologram en route to a new business model of live music?
Many say yes, and point to the advantages. If all the super-stars in the world do not physically have the time to make all the concerts all over the world, will they start doing live one-of-a-kind holographic shows? The singer would be there in an emotional presence rather than a physical one and thereof capture and recreate his or her movements at the other location.
Ideas circulating about this future suggest that tickets for the locations with holograms would be cheaper and you would not have to go through severe security measures like you would if they were in person. It is all about making the artists happy these days and using this technology is one more way to do so.
Whether the technology will become feasible to use on a grander scale, and viable to do so, however, remains to be scene. For now, whether you knew Tupac before his death or not, I invite you to watch videos of the late Tupac’s appearance in the hologram on stage alongside Snoop Dogg for his Coachella duo.