Nov 25, 2011 Music
Details have been released by Virgin Media regarding its pledged partnership with the music service Spotify. Consumers purchasing Virgin’s 30Mbps or faster broadband package in the United Kingdom, for the first time, will get six months of access to Spotify’s premium service, free of charge. Existing subscribers will not be left out, they will be given the same offer when renewing their service contract.
It is projected by experts that this bundled service will aid Spotify in competing against the music store owned by Apple’s iTunes, as well as other competitors, such as Deezer, who offer streaming services. A claim by Spotify suggests musicians will benefit from the bundle, as well as consumers. Consumers will pay a premium under fifteen dollars per month. Related data charges for Mobile customers taking advantage of this offer will be waived per Virgin Media.
Subscribers of this new marriage in media will be able to enjoy unlimited amounts of music tracks. This includes exclusive content. Music can be accessed through the consumer’s mobile headset or computer handsets. Additionally, it is in the works for those subscribers who also own Virgin’s Tivo video recorders to stream music accessed through Spotify straight to their television sets.
The announcement between Virgin and Spotify follows a similar announcement from Deezer and Orange the previous month. Prior deals linking telecoms packages and music have not proven successful every time. Due to not being able to reach a customer base which was large enough, BSkyB closed Sky Songs, its music service last year.