The newest streaming-music service, beat music, is opening programming to the public, hoping to gain $120-per-year subscription customers for access to what it calls “all the world’s music,” and, according to experts, it may just give other platforms a run for their money.
Beats Music is a streaming service whose new API or application programming interface allows user to listen in the car, at home and everywhere else. Beats was founded on the ideal that if subscribers were willing to pay a substantial monthly fee, they should have access to music everywhere.
Beats Music made its API public recently, hoping to encourage users to register for online music more easily. APIs allow programmers to interface software programs so that, for example, you can use your Facebook account to log in to your online music and listen while you work or chat. This makes Beats Music more competitive with companies that already have public APIs like Spotify. In the past, Beats Music only shared its API with a few outside developers. Now, Beats Music can integrate with wireless speakers and other programs, and users can search an aggregation of music that includes a total of 20 million tracks as well as metadata about music, album cover art and personal recommendations along with curated content.
The company has also released source code for several applications built on Beats Music’s particular API including a playlist mover, which allows MOG users to move playlists easily.
Beats Has A HistoryBeats Music is not a newcomer to the music world. The Beats headphones were popularized by figures like Jimmy Iovine and Dr. Dre, and Beats Music has always marketed itself as more friendly to mainstream users than Pandora or Spotify. However, there were some early tech hiccups that led to criticism that the company called “overblown.”
So where is Beats going from here?Some experts believe that Beats Music will “beat out” its competitors because people will see the value of having on-the-go access to 20 million tracks, art and a number of editorial functions for the price of $10 per month as a bargain. I believe they may be right, provided that Beats Music can uphold high standards of technical performance. After all, no price is low enough to pay us to put up with poor performance from a music vendor when there are so many alternatives available.